
Based in Greenville, SC, Just in Time Records is an operating record company built using an AI-First model.
Rather than using AI as a productivity aid, JITR treats AI as the primary execution layer across content operations, distribution, marketing workflows, analytics, and internal reporting. Human effort is applied selectively—at the points where judgment, direction, or creative intent are required.
The result is a functioning company that produces, distributes, measures, and iterates at a level of scale and consistency that would traditionally require a much larger team. This site documents the operating model behind that system.
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